About me

Introduction

Senior product designer    B2B | B2C    Saas | 0-1    complex systems 

As a senior product designer, I lead with empathy for all users, realistically strategize towards business goals, and collaborate hands-on to bring customers measurable value from intentional, accessible and intuitive solutions.

I have 7+ years of experience in Software as a Service and digital services, which includes working on AI in Smartsheet/ Converse.ai. Most recently, I drove down the operational cost of billing enquiries by shaping an AI-powered crafted billing experience for HubSpot customers.

5 people doing story mapping during workshops in the office
 

My work

I lead end-to-end design process with prototyping and iterative delivery in a collaborative environment with product managers, teams of developers, analysts and subject matter experts. I share insights and processes with wider teams through scalable frameworks documentation, incl. design system. I align stakeholders through workshop facilitation & techniques to navigate ambiguity.

Explore my case studies

Contact me

If you’re interested in my work, feel free to send me a message.

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